PORTFOLIO
CAMPAIGN: MICCOSUKEE
Our team reintroduced the Miccosukee tribe to the South Florida community by promoting their gaming, resort and golf businesses while also showing what their values and history are all about. We created a series of videos, written content, a microsite plus multiple in-person experiences (including a mural at Miami’s world-renowned Art Basel festival), winning multiple awards along the way.
Role: Executive producer
VIDEO: FEETURES
Our team worked with international running sock brand Features to tell its origin story in this long form video.
Role: Executive producer
VIDEO: LEAFGUARD
Our team partnered with LeafGuard to create a national commercial for its brand. We focused on humor and developed a new universe of characters for the brand – the Leaf General and his army – that the company will be able to use for years to come.
Role: Executive producer
CAMPAIGN: SCOTT CLARK AUTO GROUP
Our team created more than a dozen brand storytelling videos, multiple written stories, infographics and quizzes, plus a microsite – winning multiple awards in the process – for Charlotte's leading multi-rooftop auto dealer. The goal: reinforce to customers that they're a great place to buy a car because of their commitment to the community.
Roles: Creative director and executive producer
CAMPAIGN: BEST CREATIVE ADVICE SERIES
From our Creative Lab promotional series: How using hyperbole during an internship led to a lifetime of being picky about language.
Role: Talent and executive producer
VIDEO: Junk KING
Our team partnered with Junk King – America's No. 1 junk hauler – to make the company's first national commercial.
Role: Creative director and executive producer
PODCAST SERIES: THE UNDERSCORE
How does slang spread? And can the average person set out to make a term go viral? Oh, and we have a word in mind …
For the first episode of our podcast series, we spoke with a quartet of word experts and dig through the history of how exactly language moves from the street to Twitter and a lot of unexpected places in between (including the dictionary).
Roles: Talent, producer and editor
WEEKLY NEWSLETTER
I publish Brandnerd – a weekly digest of creativity, marketing and culture – every Thursday.